Medicare marketing and engagement during a pandemic and in the post-COVID era has created the need for plans to meet members where they are and be more agile and responsive than ever. Medicare plans have had to deliver targeted and relevant sales and marketing messaging, ramp up their digital experience quickly to respond to the shift in how consumers shop for coverage, and engage members through year-round brand building and member education.

This conference will explore what leading Medicare plans are doing to develop data-driven omnichannel approaches for reaching various segments of the Medicare population, positioning for success during the AEP and OEP, and increasing member satisfaction among existing members. It will explore how they are gaining competitive advantage through supplemental benefits and telehealth offerings and improving the member experience through these efforts.

Through case study-driven sessions and interactive panel discussions, you will hear from these health plan leaders:
  • Independence Blue Cross is investing in the digital experience, responding to the shift in how consumers shop for Medicare coverage, and meeting members where they are
  • Clover Health is building meaningful relationships across all social media platforms, combining organic and paid social media messaging for optimal effectiveness
  • Blue Cross and Blue Shield of Kansas City is making the most of special enrollment periods, widening general acquisition efforts, to include retirees and those who lost benefits due to COVID
  • Independent Care Health Plan leverages an integrated and multi-pronged campaign to reach the D-SNP population
  • Gateway Health Plan addresses SDoH in its engagement strategies, educating and connecting seniors with community-based programs and services
  • Blue Cross and Blue Shield of North Carolina maximizes CMS’ marketing flexibility to grow market share, ensuring that communications are compliant, educational and effective
  • Excellus BlueCross BlueShield is using telesales as a serious and effective option for consumer engagement during the AEP
  • Network Health positions themselves as a leader in the market by leveraging pharmacy benefits as a competitive advantage
  • HealthNow New York and Health Alliance Plan discuss winning the AEP in the post-COVID era
  • SCAN Health Plan shares retention strategies, including effective onboarding strategies, member education, and a year-round engagement plan
  • IU Health Plans offers their perspective on leveraging Supplemental Benefits to increase member satisfaction

These perspectives, along with valuable insights from industry experts, will combine to create a robust event, designed to address the issues that Medicare plans are dealing with right now.

2021 Distinguished Faculty
Independence Blue Cross

Kortney Cruz

Vice President, Medicare Sales and Marketing
Blue Cross and Blue Shield of Kansas City

Heather Rollins

Department Vice President, Individual and Small Group Sales
SCAN Health Plan

Archie Dey

Director of Consumer Experience and Insights
Health Alliance Plan

Jennifer Rossbach

Strategic Marketer-Medicare
Clover Health

Brianna Collins

Senior Manager, Digital Marketing
Clover Health

Lindsay Roseman

Manager, Content and Social Media
Faegre Drinker Consulting

Michael S. Adelberg

Principal & Lead, Healthcare Strategy Practice, Formerly, Director of Medicare Advantage Operations, CMS
Blue Cross and Blue Shield of North Carolina

Naomi Irvin

Chief of Staff, Government Markets
Excellus Blue Cross Blue Shield

Bruce Bonello

Director of Medicare Sales
Network Health

Gary Melis, RPh

Clinical Pharmacist
Indiana University Health Plans

Todd Rau

Director, Medicare Markets
Gateway Health

Daniel Weaver

VP, Stars Quality
Independent Care Health Plan

Bill Jensen

Vice President
BlueCross BlueShield of Western New York

Thomas Sass

Director, Consumer Markets
Decision Point Healthcare Solutions

Saeed Aminzadeh

Amplifon Hearing Health Care

Josh Hoover

Regional Sales Leader

Melissa Smith

Executive Vice President, Consulting and Professional Services

Kent Holdcroft

Executive Vice President, Growth
AIS Health, an MMIT company

Lauren Flynn Kelly

Managing Editor

Sohail Malik

Vice President, Healthcare Solutions

Beth Burke

Director of Product Management

Amanda Woodman

Sales Executive
Strategic Health Group LLC

Henry W. Osowski

Managing Partner
Hawk Incentives, a Blackhawk Network Business

Bianca Carr

Senior Manager, HealthCare Business Development

Mike Cantrell, RPh, Esq

Sr. Operations Consultant

Leah Smith

VP, Strategy & Digital
mPulse Mobile

Reva Sheehan

Government Programs Strategic Market Executive

Maggie Brown

Regulatory Compliance Manager

Kim Ingram

Chief Nursing Officer

David Meyer

SVP, Health Outcomes & Informatics
Past Delegates!
Past Attendees
  • AARP Arizona
  • ActekSoft
  • Advanced Medical Management
  • Aetna
  • Affinity Health Plan
  • Agadia
  • AgencyRM
  • AgentCubed
  • ALC
  • Alere Health
  • AlohaCare
  • Ameri-Plus Select Services
  • American Enterprise Group
  • American Specialty Health
  • Amerigroup
  • Amida Care
  • Anderson Direct & Digital
  • Anthem
  • Aon Retiree Health Exchange
  • Arch Health Partners
  • Arkansas Community Care
  • Arm Inc
  • Aspire Healthcare
  • Bakersfield Family Medical Center
  • BCBS Florida
  • Benefitfocus
  • BFC
  • Bloom Insurance Agency
  • BCBS Arizona
  • BCBS Rhode Island
  • BCBS Western New York
  • BCBS Louisiana
  • BCBS Michigan
  • BCBS Minnesota
  • BCBS North Carolina
  • Blue Cross Blue Shield Association
  • BCBS Michigan
  • BCBS Rhode Island
  • BCBS South Carolina
  • BCBS Tennessee
  • Blue Shield of California
  • Bluespire Marketing
  • Brown & Toland Physicians
  • Budco
  • CalOptima
  • Cambia Health Solutions
  • Canary Health
  • Care 1st Health Plan
  • Care N Care Insurance Company
  • Care Wisconsin
  • CareOregon
  • CareSource
  • Catamaran Corporation
  • Cavulus
  • CBIZ KA Consulting Services
  • Centene Corporation
  • Central Health Plan
  • CF Health Advisors
  • CHI
  • Chinese Community Health Plan
  • Cigna-HealthSpring
  • CIGNA HealthCare of Arizona
  • Citizens Choice Healthplan HMO
  • Clear View Solutions
  • ClearStone Solutions
  • CMS Entertainment
  • Cody Consulting
  • Coffey Communications
  • Community Health Plan of WA
  • Connecticare
  • Connecture
  • Corporate Marketing Entertainment
  • Corporate Marketing Solutions
  • Cross Country Home Services
  • D.W. Van Dyke & Co
  • De La Cruz Insurance
  • Decision Point Healthcare Solutions
  • Deft Research
  • Denver Health
  • Destination Rx
  • DialAmerica
  • Dialog Direct
  • Digitas/Kaiser Permanente
  • Direct Media Communications
  • DMS Marketing
  • DMW Worldwide
  • Drennan Insurance Marketing
  • DRX
  • East Boston Neighborhood Health Center
  • eHealth
  • Eli Lilly & Company
  • Emblem Health
  • Entertainment® Corporate Marketing Solutions
  • EPIC Hearing Healthcare
  • Equitable Life & Casualty
  • Evive Health
  • Evolution Health
  • Excellus BCBS
  • Fallon Community Health Plan
  • Florida Hospital Care Advantage
  • Fresh Health Consulting
  • Fulton County Schools
  • FWD Direct
  • Gateway Health Plan
  • Geisinger Health Plan
  • Gen Re
  • GKV
  • Glenridge Healthcare Solutions
  • GoHealth
  • Gordon Marketing
  • Gorman Health Group
  • Group Health Cooperative
  • Guardian Healthcare
  • HackerAgency
  • Hallmark Business Connections
  • Hallmark Wellness
  • Hannover Life Reassurance Company of America
  • Harvard Pilgrim Health Care
  • hCentive
  • Health Alliance Medical Plans
  • Health Compare
  • Health Net
  • Health New England
  • Health Plan Alliance
  • Health Plan One
  • HealthCare Partners Medical Group
  • HealthCompare Insurance Services
  • Healthfirst
  • HealthPartners
  • HealthPlanCRM
  • HealthScape Advisors
  • Healthways
  • Highmark
  • HighRoads
  • Horizon Blue Cross Blue Shield of NJ
  • HPOne
  • Human Arc
  • Humana
  • Hyperlift
  • IM Marketing
  • InComm Healthcare & Affinity
  • Independence Blue Cross
  • Independent Care Health Plan
  • Indiana University Health
  • Inland Empire Health Plan
  • InsureOne Benefits
  • Inter Valley Health Plan
  • John Muir/Mt. Diablo Health System
  • Kaiser Med Security Services
  • Kaiser Permanente
  • KBM Group
  • KERN Health
  • KindHealth Insurance Services
  • Knowledge Based Marketing
  • Krames Staywell
  • LA Care
  • Laser Image
  • Leads 360
  • LIBERTY Dental Plan
  • Lilly USA
  • Longevity Alliance
  • Lumeris
  • Lyft
  • Mark Farrah Associates
  • MCS Healthcare Holdings LLC
  • Med3000, Inc.
  • MedImpact Healthcare Systems
  • Medina Associates
  • Medtronic Care Management Services
  • Meers Advertising
  • Medicare CRM
  • Memorial Hermann Health Insurance Company
  • Merchants Benefit Administration
  • MercyCare
  • Metropolitan Jewish Health System
  • Milliman
  • MJHS
  • MMM Holdings
  • Molina Healthcare
  • mPulse Mobile
  • MRB Marketing Services
  • MTM
  • Mutual of Omaha
  • Ness Communications
  • Network Health
  • Novu
  • NVA
  • Old Surety Insurance
  • Omada Health
  • Orlando Health
  • Pacheco
  • PacificSource
  • PerformRx/AmeriHealth Mercy Health Plan
  • PharmMD
  • Pharos Innovations
  • Precision Dialogue, an RR Donnelley company
  • Premera Blue Cross
  • Premier Advantage Marketing
  • PricewaterhouseCoopers LLP
  • Priority Health
  • Providence Health Plan
  • Providence Health System Oregon
  • Public Benefit Assistants
  • Puget Sound Health Partners
  • PwC
  • Quotit Corporation
  • RedCard
  • Regence BlueCross BlueShield
  • RME Health
  • RRD Healthcare Solutions
  • Santa Clara Family Health Plan
  • Satellite Health Plan
  • SCAN Health Plan
  • Serum
  • Sharp Health Plan
  • Silverback
  • SourceLink
  • South Shore Venture
  • Southwest Medical Association
  • StoneHouse Marketing
  • Strategic Health Group
  • Surety
  • SXC Health Solutions
  • Tessellate
  • The Brokerage Inc
  • The Value Group
  • TMG Health
  • Top Tier Consulting
  • TruHearing
  • Tufts Health Plan
  • UBS Financial Services
  • UCare
  • United Health Group
  • Universal American
  • University of Nevada
  • UPMC Health Plan
  • Vantage Health Plan
  • Velapoint
  • Vericred
  • Vheda Health
  • Vision Service Plan
  • Vital Decisions
  • Viva Health / Triton Health Systems
  • VSP Vision Care
  • WalMart
  • Waud Capital Partners
  • Welborn Health Plans
  • WellMed Medical Management
  • WellPoint
  • Welltok
  • Woloshin Communications
  • Word & Brown
  • Xpressdocs
  • Your Hearing Network
  • Zelus
  • 2022 Sponsors
    Supporting Organizations
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

    Who Should Attend:

    From Medicare, Medicare Advantage, and MedSupp Health Plans:

    • Chief Marketing Officer
    • Chief Engagement Officer

    • Chief Innovation Officer

    Vice Presidents and Directors of:

    • Marketing
    • Medicare Sales and Marketing
    • Market Development
    • Data Analytics
    • Consumer Insight
    • Member Experience
    • Member Engagement
    • Product Development
    • Product Management
    • Business Development
    • Retention
    • Communications
    • Digital Marketing and Experience
    • Community Development
    • Senior Products/Markets
    • Medicare Operations
    • Stars
    • Quality

    This Event Will Also Benefit:

    • Marketing Consultants
    • Advertising Agencies
    • Digital Marketing Agencies
    • Brokers/FMO’s
    • Market Research/Analytics Organizations
    • Member Engagement Solution Providers
    • Member Experience Management Companies
    • Ancillary Benefit Companies
    • NEMT Companies
    • CRM Solution Providers
    • Market Segmentation Solution Providers