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RAVE REVIEWS FROM
RECENT SSN EVENTS

Medicare marketing, engagement, and product design in the post-COVID era has created the need for plans to meet members where they are and be more agile and responsive than ever. Medicare plans have had to create and promote products that best support the senior population, deliver targeted and relevant sales and marketing messaging, ramp up their digital experience quickly to respond to the shift in how consumers shop for coverage, and engage members through year-round brand building and member education.

This conference will explore what leading Medicare plans are doing to develop data-driven omnichannel approaches for reaching various segments of the Medicare population, positioning for success during the AEP and OEP, and increasing member satisfaction among existing members. It will explore how they are gaining competitive advantage through high visibility products like supplemental benefits and telehealth offerings and improving the member experience through these efforts.


2023 Distinguished Faculty
Ohio Department of Aging

Mina Chang, Ph.D.

Deputy Director and Chief Analytics & Compliance Division
Sword Health

Evelyn Chojnacki, MPH

Director, Health Plan Strategy
Benelynk

Keslie Crichton

Chief Sales Officer
Health Plan of San Mateo

Joy Deinla

Marketing and Communications Manager
SCAN Health Plan

Archie Dey

Director, Consumer Experience and Insights
Faegre Drinker Consulting

Kacey Dugan

Director
Epstein Becker Green

Helaine Fingold

Partner
Highmark BCBS

Craig Fisher

Manager, Cross Segment Strategy & Roadmap
RR Donnelley

Ken Gammon

SVP, Healthcare Solutions
MVP Health Care

Nikki Hungate, MS, MHA

Senior Leader, Medicare Government Programs Product Strategy
Blue Cross and Blue Shield of North Carolina

Naomi Irvin

Chief of Staff, Government Markets
Vantage Health Plan

Billy Justice

Director, Marketing/Sales
AIS Health, an MMIT Company

Lauren Flynn Kelly

Managing Editor
Network Health

Gary Melis, RPh

Clinical Pharmacist
Mercy Care Advantage / Aetna

Jeff Nathe

Director, Medicare Sales & Service
Elevance Health

Windsor Richmond

Medicare Field Sales Manager
Indiana University Health Plans

Todd Rau

Director, Medicare Markets
Health Plan of San Mateo

Karla Rosado-Torres

Director of Medicare
Health Alliance Plan – Michigan

Jennifer Rossbach

Strategic Marketing Manager – Medicare
Highmark Western and Northeastern New York

Tom Sass

Vice President, Consumer Markets/Federal Markets
RR Donnelley

Rebecca Schano

Sr Account Executive
Geisinger Health Plan

Heather Smith

Vice President, Retail Market Sales
BlueCross and BlueShield of South Carolina

Jason Sloan

Vice President, Medicare Advantage Stars and Risk Programs
CDPHP

Michael Spicer

VP, Product
Florida Blue Medicare

Miguel Velazquez

Community Events Manager
Milliman

Merry Beth Ward

Senior Marketing Consultant
RAVE REVIEWS FROM
Past Delegates!
Past Attendees
  • AARP Arizona
  • ActekSoft
  • Advanced Medical Management
  • ADVICARE
  • Aetna
  • Affinity Health Plan
  • Agadia
  • AgencyRM
  • AgentCubed
  • ALC
  • Alere Health
  • AlohaCare
  • Ameri-Plus Select Services
  • American Enterprise Group
  • American Specialty Health
  • Amerigroup
  • Amida Care
  • Anderson Direct & Digital
  • Anthem
  • Aon Retiree Health Exchange
  • Arch Health Partners
  • Arkansas Community Care
  • Arm Inc
  • Aspire Healthcare
  • Bakersfield Family Medical Center
  • BCBS Florida
  • Benefitfocus
  • BFC
  • Bloom Insurance Agency
  • BCBS Arizona
  • BCBS Rhode Island
  • BCBS Western New York
  • BCBS Louisiana
  • BCBS Michigan
  • BCBS Minnesota
  • BCBS North Carolina
  • Blue Cross Blue Shield Association
  • BCBS Michigan
  • BCBS Rhode Island
  • BCBS South Carolina
  • BCBS Tennessee
  • Blue Shield of California
  • Bluespire Marketing
  • Brown & Toland Physicians
  • Budco
  • CalOptima
  • Cambia Health Solutions
  • Canary Health
  • CDPHP
  • Care 1st Health Plan
  • Care N Care Insurance Company
  • Care Wisconsin
  • CareOregon
  • CareSource
  • Catamaran Corporation
  • Cavulus
  • CBIZ KA Consulting Services
  • Centene Corporation
  • Central Health Plan
  • CF Health Advisors
  • CHI
  • Chinese Community Health Plan
  • Cigna-HealthSpring
  • CIGNA HealthCare of Arizona
  • Citizens Choice Healthplan HMO
  • Clear View Solutions
  • ClearStone Solutions
  • CMS Entertainment
  • Cody Consulting
  • Coffey Communications
  • Community Health Plan of WA
  • Connecticare
  • Connecture
  • Corporate Marketing Entertainment
  • Corporate Marketing Solutions
  • Cross Country Home Services
  • D.W. Van Dyke & Co
  • De La Cruz Insurance
  • Decision Point Healthcare Solutions
  • Deft Research
  • Denver Health
  • Destination Rx
  • DialAmerica
  • Dialog Direct
  • Digitas/Kaiser Permanente
  • Direct Media Communications
  • DMS Marketing
  • DMW Worldwide
  • Drennan Insurance Marketing
  • DRX
  • East Boston Neighborhood Health Center
  • eHealth
  • Eli Lilly & Company
  • Emblem Health
  • Entertainment® Corporate Marketing Solutions
  • EPIC Hearing Healthcare
  • Equitable Life & Casualty
  • Evive Health
  • Evolution Health
  • Excellus BCBS
  • Fallon Community Health Plan
  • Florida Hospital Care Advantage
  • Fresh Health Consulting
  • Fulton County Schools
  • FWD Direct
  • Gateway Health Plan
  • Geisinger Health Plan
  • Gen Re
  • GKV
  • Glenridge Healthcare Solutions
  • GoHealth
  • Gordon Marketing
  • Gorman Health Group
  • Group Health Cooperative
  • Guardian Healthcare
  • HackerAgency
  • Hallmark Business Connections
  • Hallmark Wellness
  • Hannover Life Reassurance Company of America
  • Harvard Pilgrim Health Care
  • hCentive
  • Health Alliance Medical Plans
  • Health Compare
  • Health Net
  • Health New England
  • Health Plan Alliance
  • Health Plan One
  • HealthCare Partners Medical Group
  • HealthCompare Insurance Services
  • Healthfirst
  • HealthPartners
  • HealthPlanCRM
  • HealthScape Advisors
  • Healthways
  • HEALTHWISE
  • Highmark
  • HighRoads
  • Horizon Blue Cross Blue Shield of NJ
  • HPOne
  • Human Arc
  • Humana
  • Hyperlift
  • IM Marketing
  • InComm Healthcare & Affinity
  • Independence Blue Cross
  • Independent Care Health Plan
  • Indiana University Health
  • Inland Empire Health Plan
  • InsureOne Benefits
  • Inter Valley Health Plan
  • John Muir/Mt. Diablo Health System
  • Kaiser Med Security Services
  • Kaiser Permanente
  • KBM Group
  • KERN Health
  • KindHealth Insurance Services
  • Knowledge Based Marketing
  • Krames Staywell
  • LA Care
  • Laser Image
  • Leads 360
  • LIBERTY Dental Plan
  • Lilly USA
  • Longevity Alliance
  • Lumeris
  • Lyft
  • Mark Farrah Associates
  • MCS Healthcare Holdings LLC
  • Med3000, Inc.
  • MedImpact Healthcare Systems
  • Medina Associates
  • Medtronic Care Management Services
  • Meers Advertising
  • Medicare CRM
  • Memorial Hermann Health Insurance Company
  • Merchants Benefit Administration
  • MercyCare
  • Metropolitan Jewish Health System
  • Milliman
  • MJHS
  • MMM Holdings
  • Molina Healthcare
  • mPulse Mobile
  • MRB Marketing Services
  • MTM
  • Mutual of Omaha
  • Ness Communications
  • Network Health
  • Novu
  • NVA
  • Old Surety Insurance
  • Omada Health
  • Orlando Health
  • Pacheco
  • PacificSource
  • PerformRx/AmeriHealth Mercy Health Plan
  • PharmMD
  • Pharos Innovations
  • Precision Dialogue, an RR Donnelley company
  • Premera Blue Cross
  • Premier Advantage Marketing
  • PricewaterhouseCoopers LLP
  • Priority Health
  • Providence Health Plan
  • Providence Health System Oregon
  • Public Benefit Assistants
  • Puget Sound Health Partners
  • PwC
  • Quotit Corporation
  • RedCard
  • Regence BlueCross BlueShield
  • RME Health
  • RRD Healthcare Solutions
  • Santa Clara Family Health Plan
  • Satellite Health Plan
  • SCAN Health Plan
  • Serum
  • Sharp Health Plan
  • Silverback
  • SourceLink
  • South Shore Venture
  • Southwest Medical Association
  • StoneHouse Marketing
  • Strategic Health Group
  • Surety
  • SXC Health Solutions
  • Tessellate
  • The Brokerage Inc
  • The Value Group
  • TMG Health
  • Top Tier Consulting
  • TruHearing
  • Tufts Health Plan
  • UBS Financial Services
  • UCare
  • United Health Group
  • Universal American
  • University of Nevada
  • UPMC Health Plan
  • Vantage Health Plan
  • Velapoint
  • Vericred
  • Vheda Health
  • Vision Service Plan
  • Vital Decisions
  • Viva Health / Triton Health Systems
  • VSP Vision Care
  • WalMart
  • Waud Capital Partners
  • Welborn Health Plans
  • WellMed Medical Management
  • WellPoint
  • Welltok
  • Woloshin Communications
  • Word & Brown
  • Xpressdocs
  • Your Hearing Network
  • Zelus
  • 2023 Sponsors
    Educational Underwriters
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    Supporting Organizations
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    Exhibitors
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.
    • Strategic Solutions Network (SSN), based in Boca Raton, FL, is the parent company of the Medicare Risk Adjustment & Revenue Management Management, Plus Quality and Star Ratings and a series of related conferences.

    Who Should Attend:

    From Medicare, Medicare Advantage, and MedSupp Health Plans:


    • Chief Marketing Officer
    • Chief Engagement Officer


    • Chief Innovation Officer

    Vice Presidents and Directors of:

    • Marketing
    • Medicare Sales and Marketing
    • Market Development
    • Data Analytics
    • Consumer Insight
    • Member Experience
    • Member Engagement
    • Product Development
    • Product Management
    • Business Development
    • Retention
    • Communications
    • Digital Marketing and Experience
    • Community Development
    • Senior Products/Markets
    • Medicare Operations
    • Stars
    • Quality

    This Event Will Also Benefit:

    • Marketing Consultants
    • Advertising Agencies
    • Digital Marketing Agencies
    • Brokers/FMO’s
    • Market Research/Analytics Organizations
    • Member Engagement Solution Providers
    • Member Experience Management Companies
    • Ancillary Benefit Companies
    • NEMT Companies
    • CRM Solution Providers
    • Market Segmentation Solution Providers