Why attend our Fourth Annual Medicare Market Innovations Forum?

This executive forum takes a very serious look at how forward-thinking Medicare plans can innovate in their marketing and product development initiatives regardless of the changes government imposes. Executives from health insurers, managed Medicare plans and Part D plans will benefit from case studies and panel discussions that address critical areas such as the new Medicare demographics, marketing and branding strategies for reaching the new Medicare consumer, education and engagement, social media and outreach, enrollment, product development and exchanges. Specifically, this event will focus on perspectives from leading Medicare plans and industry experts, addressing these key issues:


   •  Understanding the new Medicare consumer
   •  Building effective strategies for reaching and capturing Boomers
       as they age-in
   •  Engaging, educating and retaining dual eligibles
   •  Deploying best practices in Medicare marketing and enrollment
   •  Establishing member-centered approaches to growth, retention,
       and achieving high star ratings
   •  Raising performance to a higher level to achieve top star ratings
       and increase revenue
   •  Re-Imagining the product development process in the face of
       Medicare Advantage pressures
   •  Developing strategies for long term consumer engagement
   •  Establishing effective marketing and communication strategies in
       a compressed payment environment
   •  Making the Most of Your AEP Marketing: Deploying Proven
       Marketing Strategies to Achieve Competitive Advantage
   •  Identifying the Opportunities within Health Insurance Exchanges
       to Attract Medicare-Eligible Retirees
   •  Launching marketing and communication strategies that focus on
       Star Ratings and enhance member retention
   •  Finding creative methods for establishing and building a brand
       identity during non-AEP periods
   •  Evaluate the impact of the political landscape on Medicare products

Plus, get perspectives from industry veterans in a lively discussion on where Medicare will be a decade from now and how your plan can prepare for the future.