16th Annual Medicare Market Innovations Forum

Marketing, Engagement, Outreach, Customer Experience, and Product Design Innovations to
Grow Enrollment and Engage & Retain Members in the New Medicare Landscape

April 23-24, 2025
Scottsdale, AZ

About The Event

The 16th Annual “Medicare Market Innovations” event, April 23-24, 2025 in Scottsdale will feature leading Medicare plans’ perspectives on adapting to the evolving Medicare landscape.  It will explore the areas of Marketing, Member Engagement, Member Experience, and Product Design, through the lens of navigating the Final Rule and the election year impact, positioning for success during the sure to be turbulent 2025 AEP.

Speakers

2025 Speakers Coming Soon!

WHO SHOULD ATTEND


The “Medicare Market Innovations” event is designed for CSuite, Vice Presidents, Directors, and Managers from Medicare, Medicare Advantage, and MedSupp Health Plans with responsibility for:

  • Chief Marketing Officer
  • Chief Engagement Officer
  • Chief Innovation Officer
  • Marketing
  • Medicare Sales and Marketing
  • Market Development
  • Data Analytics
  • Consumer Insights
  • Member Experience
  • Member Engagement
  • Product Development
  • Product Management
WHAT YOU WILL LEARN


This All New program will explore the unique challenges and solutions that Medicare plans are grappling with in 2025.  Find out how thought leaders in the industry are:

  • Understanding the Implications of the 2025 Final Rule: The Impact on MA Marketing Practices, Relationships with TPMO’s and Brokers, Member Education and Engagement, Supplemental Benefits, and Part D Plans
  • Responding to the Potential for a Historical Shopping Rate during the 2025 AEP: Strategies to Stand Out in a Crowded and Noisy Market
  • Building a Member Engagement Model to Understand Member Needs and Close Gaps in Care to Drive Retention
  • Manage member expectations and engage providers to support them to boost CAHPs & HOS scores
  • Improving the Member Experience: Encouraging Preventative Care and Directing Members to Actions that Will Lead to Improve Outcomes
  • Segmenting Members and Tailoring Messages to Specific Needs: Understanding the Unique Challenges and Motivations of Each Segment and Focusing on Those Most Likely to Convert
  • Developing Stronger Digital Experiences to Lower Acquisition Costs and Drive Engagement
  • Taking a Multifaceted Approach to Engagement: Empowering Members, Identifying and Addressing SDoH, and Driving Retention and Loyalty
  • Boosting Retention During the OEP: Proactively Communicating with Members and Strengthening Messaging to Reduce Switching Behaviors
  • Educating Enrollees about the Full Range of High Impact Supplemental Benefits Available to Them and Notifying Them About Unused Benefits
  • Improving D-SNP Member Outreach: Easing Barriers of Engagement and Creating Personalized Messaging for This Vulnerable Population
  • Advancing Your Age-In Medicare Marketing: Converting Commercial Members into Medicare Enrollees and Keeping Them Engaged as They Work Past Typical Retirement Age
  • Evaluating the Competitive Landscape: Product, Network, Benefits, Disenrollments, Growth, and Member Composition


Testimonials from
Our 2024 Program:

SPONSORED BY

2025 Partners Coming Soon!